Johnston
Our Tenets
01
Growth-Driven by Design
We build strategies that are scalable, sustainable, and tailored for compounding long-term results.
02
Data-Led Decisions
Every move is backed by analytics, ensuring clarity, efficiency, and measurable performance.
03
Customer-First Experience
We align digital efforts with the end user in mind-delivering value, trust, and relevance at every touchpoint.
04
Transparent Collaboration
We work as an extension of your team—with clear communication, shared goals, and aligned incentives.
What Is Permanent Equity
At Johnston Capital, we invest with permanence-not pressure. Our Permanent Equity model offers founders a long-term partner focused on sustainable growth, not quick exits. We preserve legacy, support operations, and build lasting value without the timelines of traditional private equity.
Why Us
60%
Average increase in purchase price
We’re Operators, Not Just Buyers
We bring strategic support and operational experience to help your business grow beyond you.
You Can Stay Involved (If You Want To)
Whether you’re ready to fully exit or want to stay on in an advisory or equity role — we’ll build the transition around you.
Flexible Deal Structures
We offer creative, founder-friendly options: full buyouts, phased exits, earn-outs, or seller financing.